A long-standing conviction in health and fitness.
Health and fitness have been a long-time pursuit for AG, making Strut a natural extension of that conviction. Strut Health applies a vertically integrated model to healthcare categories where privacy, convenience and treatment continuity materially affect whether patients seek care. Its telehealth platform combines online assessment, clinician access and pharmacy fulfilment across personalised treatment programmes. The thesis centres on lowering friction in underserved or sensitive health categories while maintaining a direct, recurring relationship between the platform and the patient.
The Platform
Online assessment, physician review and pharmacy fulfilment, delivered as one continuous telehealth experience.
The Model
Personalised treatment programmes, built around a direct and recurring relationship with each patient.
The Focus
Health categories long defined by discomfort — weight loss, sexual health, skin care, hair loss — where privacy is part of the product.
