ArGento’s relationship with CloserCoach began through AG’s friendship with Alim, developed through their experience with the successful exit of PrizePicks. Through that relationship, AG gained a close view of Alim’s ability to build, execute and identify opportunities within emerging technology, ultimately leading to ArGento’s investment in CloserCoach.

CloserCoach applies artificial intelligence to frontline sales performance, combining realistic role-play, call preparation, recorded-call analysis and individual scoring in a mobile-first product. The platform turns sales coaching from an occasional management exercise into a continuous, data-driven workflow.