The Relationship

Turning sales coaching into a continuous, measurable workflow.

ArGento’s relationship with CloserCoach began at PrizePicks, where AG first met Alim Charaniya, one of the company’s earliest engineers and later its Head of Mobile & Growth Engineering. Watching PrizePicks grow through to its exit gave AG a close view of how tech-savvy Alim was, and of his ability to build, execute and spot opportunities within emerging technology. So in October 2025, when Alim launched CloserCoach, an AI sales coach that trains reps before, during and after their calls, AG backed him. The early numbers have already justified that call: CloserCoach reached $400,000 in annual recurring revenue within its first 16 weeks.

That same month, Alim and fellow founder Taylor Martinez, now COO, sold their previous venture, Ambitious Labs, to RapidDev and put their full focus on CloserCoach from Atlanta. Alim likes to describe it as the “Duolingo for sales”, an app salespeople can pick up at any time, while managers get a scorecard on every recorded conversation. Most customers so far come from consumer-facing industries, from the auto trade to insurance. As Alim puts it, the priority remains capital efficiency and profitability.